Design Thinking for Innovation
Understand customer behaviour and embrace human-centred innovation using tools from the world of design.
Learn how to encourage innovation in your team and align your business with customer needs and behaviours.
Our Design Thinking for Managers course will teach you how to draw on the best tools from the design industry to gain consumer insights and drive problem-solving.
The hands-on program will help you overcome internal barriers to creativity and inspire creative confidence in others, with the goal of enhancing individual, team and organisational performance through innovation capability.
Who Should Attend?
Middle managers
- Who manage a team within a function or on cross-functional projects and want to improve performance through customer-focused solutions
- Who are new to the design-thinking process and seek to introduce innovation to their team or across their organisation
General managers
- Managers seeking to enhance individual, team and organisational performance by building innovation capability
Key Takeaways
See the world as your customers do
- Connect the need to innovate with the needs of your customers
- Learn how to test innovative ideas on sample customers
Build creative confidence
- Develop the mindsets and behaviours needed to address changing customer needs and wants with confidence
Create a design-thinking workplace
- Support individuals and teams to become design-thinkers across your organisation
Topics Covered
Creating versus innovating
Mindsets and behaviours
Design thinking challenge
Design thinking at work
Facilitator
Greg Harbidge
SENIOR CONSULTANT, LEADERSHIP AND INNOVATION
With a diverse career spanning renewable energy, consulting and executive education, Greg is a leadership development expert with a particular focus on creativity, innovation and design thinking. His areas of natural fascination are leadership development, business growth and global cross-cultural implications of operating and scaling businesses.
Greg is known for bringing intense creativity, fun, passion and intellect to his work. As well as facilitating on several of our short courses, he teaches on the Melbourne Health Accelerator program.
This is a non-residential program. The program fee covers tuition and meals during the workshop.
Read our full terms and conditions and other frequently asked questions for more information.
Program Enquiry
To find out more about this program call us on +61 3 9349 8200 or email programs@mbs.edu. Read our Privacy Policy.
