Master of Marketing

Our specialist degree for marketing professionals that will also boost your management and leadership potential.

Enhance your strategic marketing skills while also advancing your career.

Enhance your strategic marketing skills while also advancing your career.

Our Master of Marketing will teach you about the changing nature of theory and practice, including cutting-edge concepts and practical tools and techniques for marketing analysis, planning and execution.

It will also boost your leadership potential by helping you understand the dynamics of modern business and introducing you to important subjects including leadership, ethics, accounting, managing people and economics.

The program can be studied part-time, or combined with the Full-time MBA as a dual degree.

Student Experience

People come from all over the world to Melbourne Business School because they want to study with the best.

People come from all over the world to Melbourne Business School because they want to study with the best.

We attract some of the brightest academics in the field from institutions like Yale, Stanford and INSEAD, who teach in class sizes much smaller than their colleagues overseas.

Our campus is just four tram stops from the centre of Melbourne and has vibrant communal areas and accommodation for students who stay on-site during their classes.

We have a number of student clubs dedicated to areas including marketing, consulting and finance, and host regular industry networking events.

Success Story

I found it really fascinating. I didn't have any context about marketing beforehand but soon realised it was a big part of the world we live in.

JASON CHUEI
Head of Corporate Social Responsibility, Asia Pacific, Expedia

Read more

Subjects and Structure

Master of Marketing - Course structure

Subjects

Leadership

Build leadership confidence by developing your intrapersonal (self-awareness, self-management) and interpersonal (social awareness) skills. You will explore theoretical and conceptual content alongside individual and group exercises to prepare you for the challenges of leading a team in a complex environment.

Social Responsibility and Ethics

Learn about the societal context and ethical problems in which a business operates. You will develop reasoning skills to examine different business stakeholders and an organisation's obligation to them by learning strategies to achieve corporate social responsibility and approach moral reasoning.

Marketing

Learn to manage market demand using proven demand‐side strategies. You will learn to recognise, create, grow and protect market‐based assets that influence demand and how marketing investments help develop and translate market‐based assets into outcomes that ensure an organisation’s long‐term survival and success.

Managing People

Acquire the analytical skills to identify, diagnose and solve people-related challenges in organisations. You will use tools to examine different theoretical concepts and perspectives that underlie individual and organisational behaviour to improve performance in a practical manner.

Financial Accounting

Financial accounting information is critical to your managerial success. Gain core for-profit knowledge on how to correctly interpret and apply accounting information to financial statements and how to make internal and external managerial decisions, such as assessing a firm’s intrinsic value.

Consumer Behaviour

At its essence, marketing is an attempt to influence consumer behaviour. Dive into the fundamental theories and concepts of consumer psychology and the research empowering it to enhance your understanding of why people choose, use and evaluate goods and services the way they do – gaining powerful influence tactics.

Marketing Strategy

Discover the benefits of undertaking marketing actions within a strategic framework. Through analysis, planning, generating and calibrating strategic options, you will learn how a good marketing strategy works with the target segment to refine organisational vision and focus efforts on the most worthwhile of opportunities.

Brand Management

Open your mind to the challenges of building, protecting and strengthening a brand. You will take an applied approach to examining how to manage a brand, including the research, strategy and architecture that goes into a brand and ways to build, position and extend it as found in B2B, consumer and luxury retail brands.

Marketing Communications

Explore what leading firms are doing in response to changes affecting the discipline of marketing communications. You will learn the concepts and techniques of contemporary communications, including design, implementation, planning and how to manage multiple media, such as online, broadcast and more.

Digital Product Management

Product Managers must understand customer and business needs to drive the development of digital products. Learn to work through the digital product lifecycle, from writing the product requirements to managing the development trade-offs and prioritisation to delivering the products to users and finally improving the products through iteration.

Negotiations

Negotiation is the art and science of securing agreements between two or more interdependent parties. Discover why people and organisations behave the way they do in competitive situations and come to understand the broad spectrum of negotiation problems faced by managers and professionals in a global context.

Leadership and Change

Explore a leader's role and its impact and influence on organisational performance. You will examine the theory and practice of how leadership makes a difference and learn to understand your own leadership capabilities and challenges.

Data Analysis

Gain the core skills to extract information from data to inform managerial decisions. You will learn quantitative analysis, analytical thinking and ways to measure performance, which will build in you the framework for solving complex business problems and the foundation for advanced MBA subjects.

Managerial Economics

Learn to properly develop and evaluate strategic business options and informed decisions using managerial tools for economic reasoning. You will discuss fundamental concepts and develop analytical skills required in managerial and strategic decision‐making.

Marketing Research

Examine qualitative and quantitative techniques of marketing research to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. You will then conduct a field-project on a marketing research problem.
 

Meet With Us

Let us answer your questions face-to-face.

Let us answer your questions face-to-face.

The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or set up a video conference for an online face-to-face conversation. 

We can assist you with information on subjects and study materials, campus life, funding your course or any other areas you might be interested in. 

If you're interested in studying at Melbourne Business School, please join us for an online information session or contact us to arrange a time that suits you.

Next Information Session

Tuesday, 2 June, 6.00pm - 6.45pm

Join us online to find out how our part-time degrees
can advance your career and develop your business network.

Register

Career Management Centre

Recruitment Partners

By partnering with leading organisations, our Careers Management Centre can connect you to top-tier firms in Australia and around the world.

Individual coaching session at the hub

Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.

Investment

Program Fee 

The 2019 tuition fees for students are $4,300 per subject. The full program consists of 14 subjects. Fees are paid per subject per term in advance, and students are notified of payment deadlines at the beginning of each calendar year. *

On acceptance of offer, a non-refundable administration fee of $150 is charged, which is offset against fees once the student has commenced the program. Special terms and conditions apply for those students who elect to defer their commencement.

 

FEE-HELP

FEE-HELP is available for those who meet the eligibility criteria.

 

Company Sponsorship

Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying an Executive MBA to the organisation. Please contact us for more information.


Other Costs

Approximately $150 per subject is a reasonable amount to budget for textbooks and other study-related expenses.

 

*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.

Scholarships

We have a wide range of scholarships available to support your study at Melbourne Business School. Our scholarships encourage diversity, provide opportunity and reward talent.

You will automatically be considered for a scholarship when you apply – but to be eligible for some, you need to apply by a certain date.

For more information, visit our Scholarships  page

How to Apply

Application process

Apply

  1. Commence an application to become familiar with the application process.
  2. Meet with us to find out more about the School and program.
  3. Complete and submit your application by the application closing dates.

Offer

The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.

Application deadlines

Closing dates for our 2020 intakes are as follows:

Term

Application deadline

Class commences

January

30 November 2019

3 January 2020

March

28 February 2020

27 March 2020

June

30 May 2020

19 June 2020

September             

30 August 2020

11 September 2020   

The deadline for all applications is 11.59pm AEST. If you wish to apply after the closing date, please contact us via study@mbs.edu or +61 3 9349 8200.

Application requirements

For a successful application, you will need:

  • An up-to-date CV, showing a minimum of two years’ work experience.
  • A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
  • A passport or verified document showing current citizenship / residency status.
  • An excellent command of English (copy of IELTS or TOEFL score*, where required).
  • Personal statements relating to your goals and how you can contribute to the program.
  • The names and contact details of two professional referees.

You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.

 

*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5. For TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.

Entry Requirements

  • A university degree
  • Two years' work experience
  • Two professional referees
  • English proficiency

Apply Now

 

September 2020
Applications close 30 August 2020
apply

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