Master of Marketing

Our specialist degree for marketing professionals that will also boost your management and leadership potential.

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Enhance your strategic marketing skills while also advancing your career.

Enhance your strategic marketing skills while also advancing your career.

Our Master of Marketing will teach you about the changing nature of theory and practice, including cutting-edge concepts and practical tools and techniques for marketing analysis, planning and execution.

It will also boost your leadership potential by helping you understand the dynamics of modern business and introducing you to important subjects including leadership, ethics, accounting, managing people and economics.

The program can be studied part-time, or combined with the Full-time MBA as a dual degree.

Student Experience

People come to Melbourne Business School because they want to study with the best.

We attract some of the brightest academics from around the world, who teach in class sizes much smaller than their colleagues overseas and are accessible to you throughout your studies.

Our campus is just four tram stops from the centre of Melbourne and has vibrant communal areas with accommodation available nearby.

We offer opportunities for self-development via a wide range of electives, co-curricular activities, and host regular industry networking events.

Success Story

I found it really fascinating. I didn't have any context about marketing beforehand but soon realised it was a big part of the world we live in.

Head of Corporate Social Responsibility, Asia Pacific, Expedia

Read more

Subjects and Structure

Master of Marketing - Course structure



Build leadership confidence by developing your intrapersonal (self-awareness, self-management) and interpersonal (social awareness) skills. You will explore theoretical and conceptual content alongside individual and group exercises to prepare you for the challenges of leading a team in a complex environment.

Social Responsibility and Ethics

Learn about the societal context and ethical problems in which a business operates. You will develop reasoning skills to examine different business stakeholders and an organisation's obligation to them by learning strategies to achieve corporate social responsibility and approach moral reasoning.


Learn to manage market demand using proven demand‐side strategies. You will learn to recognise, create, grow and protect market‐based assets that influence demand and how marketing investments help develop and translate market‐based assets into outcomes that ensure an organisation’s long‐term survival and success.

Managing People

Acquire the analytical skills to identify, diagnose and solve people-related challenges in organisations. You will use tools to examine different theoretical concepts and perspectives that underlie individual and organisational behaviour to improve performance in a practical manner.

Financial Accounting

Financial accounting information is critical to your managerial success. Gain core for-profit knowledge on how to correctly interpret and apply accounting information to financial statements and how to make internal and external managerial decisions, such as assessing a firm’s intrinsic value.

Consumer Behaviour

At its essence, marketing is an attempt to influence consumer behaviour. Dive into the fundamental theories and concepts of consumer psychology and the research empowering it to enhance your understanding of why people choose, use and evaluate goods and services the way they do – gaining powerful influence tactics.

Marketing Strategy

Discover the benefits of undertaking marketing actions within a strategic framework. Through analysis, planning, generating and calibrating strategic options, you will learn how a good marketing strategy works with the target segment to refine organisational vision and focus efforts on the most worthwhile of opportunities.

Brand Management

Open your mind to the challenges of building, protecting and strengthening a brand. You will take an applied approach to examining how to manage a brand, including the research, strategy and architecture that goes into a brand and ways to build, position and extend it as found in B2B, consumer and luxury retail brands.

Marketing Communications

Explore what leading firms are doing in response to changes affecting the discipline of marketing communications. You will learn the concepts and techniques of contemporary communications, including design, implementation, planning and how to manage multiple media, such as online, broadcast and more.

Digital Product Management

Product Managers must understand customer and business needs to drive the development of digital products. Learn to work through the digital product lifecycle, from writing the product requirements to managing the development trade-offs and prioritisation to delivering the products to users and finally improving the products through iteration.


Negotiation is the art and science of securing agreements between two or more interdependent parties. Discover why people and organisations behave the way they do in competitive situations and come to understand the broad spectrum of negotiation problems faced by managers and professionals in a global context.

Leadership and Change

Explore a leader's role and its impact and influence on organisational performance. You will examine the theory and practice of how leadership makes a difference and learn to understand your own leadership capabilities and challenges.

Data Analysis

Gain the core skills to extract information from data to inform managerial decisions. You will learn quantitative analysis, analytical thinking and ways to measure performance, which will build in you the framework for solving complex business problems and the foundation for advanced MBA subjects.

Managerial Economics

Learn to properly develop and evaluate strategic business options and informed decisions using managerial tools for economic reasoning. You will discuss fundamental concepts and develop analytical skills required in managerial and strategic decision‐making.

Marketing Research

Examine qualitative and quantitative techniques of marketing research to address challenges facing any organisation – including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. You will then conduct a field-project on a marketing research problem.

Meet With Us

Let us answer your questions face-to-face.

Let us answer your questions face-to-face.

The best way to find out more about studying at Melbourne Business School is to speak with us. We can meet with you one-on-one at our Carlton Campus, or set up a video conference for an online face-to-face conversation. 

We can assist you with information on subjects and study materials, campus life, funding your course or any other areas you might be interested in. 

If you're interested in studying at Melbourne Business School, please join us for an online information session or contact us to arrange a time that suits you.

Career Management Centre

Recruitment Partners

By partnering with leading organisations, our Careers Management Centre can connect you to top-tier firms in Australia and around the world.

Individual coaching session at the hub

Our career coaches will help you develop your job-hunting skills, maximise your future opportunities and increase your chances of success.


Program Fee

The 2021 tuition fees for students are $4,300 per subject. The full program consists of 14 subjects. Fees are paid per subject per term in advance, and students are notified of payment deadlines at the beginning of each calendar year. *

On acceptance of offer, a non-refundable administration fee of $150 is charged, which is offset against fees once the student has commenced the program. Special terms and conditions apply for those students who elect to defer their commencement.


FEE-HELP is available for those who meet the eligibility criteria.

Company Sponsorship

Many students share the cost of studying with their employer. Melbourne Business School is happy to provide a business case to share with your employer about the benefits of studying an Executive MBA to the organisation. Please contact us for more information.

Other Costs

Approximately $150 per subject is a reasonable amount to budget for textbooks and other study-related expenses.

*Fees are subject to annual review and may be adjusted to take into account cost increases. The School guarantees that fees will not increase by more than 10 per cent from year to year.


We have a wide range of scholarships available to support your study at Melbourne Business School. Our scholarships encourage diversity, provide opportunity and reward talent.

You will automatically be considered for a scholarship when you apply – but to be eligible for some, you need to apply by a certain date.

For more information, visit our Scholarships  page

How to Apply

Application Process


  1. Commence an application to become familiar with the application process.
  2. Meet with us to find out more about the School and program.
  3. Complete and submit your application by the application closing date.


The Selection Committee will make the final decision on each applicant, usually within four weeks. All applicants will be notified of the outcome via email.

Application Deadlines

Closing dates for the Master of Marketing are as follows:

January Intake
Application deadline: 15 November
Class commences: 3 January

March Intake
Application deadline: 28 February
Class commences: 27 March

June Intake
Application deadline: 30 May
Class commences: 19 June

September Intake
Application deadline: 30 August
Class commences: 11 September

The deadline for all applications is 11.59pm AEST.

Late applications may be considered on a case-by-case basis. Please contact us for further advice.

Application Requirements

For a successful application, you will need:

  • An up-to-date CV, showing a minimum of two (2) years’ of professional work experience.
  • A copy of your undergraduate academic transcript and any postgraduate transcripts, if relevant.
  • A passport or verified document showing current citizenship / residency status.
  • An excellent command of English (copy of IELTS or TOEFL score*, where required) if you are a non-native speaker.
  • Personal statements relating to your goals and how you can contribute to the program.
  • The names and contact details of two (confidential) professional referees.

You are also welcome to supply additional information that you believe will strengthen your application. The School may also request additional information to assist the admission decision.

This program is only open to domestic students (Australian/NZ citizens, Australian PR visa holders or any Australian visas without study restrictions).

*For IELTS, you will need a minimum score of 7.0 overall, with no individual score less than 6.5.
TOEFL iBT, you will need a minimum score of 102, with a written score minimum of 24 and no individual score lower than 21.

Entry Requirements

  • A university degree
  • Two years' work experience
  • Two confidential professional referees
  • English proficiency

For more information, visit our application FAQ's page.

Apply Now

January 2022
Late applications considered

Program Enquiry

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